Background
Polaris, a Minnesota company with sales of approximately $1.9 billion per year, was one of the earliest manufacturers of snowmobiles. Polaris also manufactures ATVs and, until recently, personal watercraft. Seeking to diversify its product line, and observing the sales enjoyed by Harley-Davidson and other manufacturers, the company decided to produce a large motorcycle built entirely in the United States.
Victory vehicles follow the traditional American style of a heavier motorcycle that increasingly became associated with the Harley-Davidson brand in economically advanced nations after the Second World War, rather than the more modern racing-inspired designs of Japanese and European manufacturers.
In 2010 Polaris engaged in a major expansion of production and marketing of the motorcycle. In 2011 Polaris bought the Indian motorcycle brand.
Read more about this topic: Victory Motorcycles
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