History
2004
- Veja’s founders Sébastien Kopp and Ghislain Morillion meet with organic cotton farmers in North Brazil and wild rubber tappers in the Amazon
(Seringueiros) to establish the production chain behind Veja in Brazil.
2005
- Veja’s official launch at Palais de Tokyo, Paris (February).
2006
- Collaboration with French designer Agnès b begins.
- Veja develops its first collection using vegetable tanned leather.
2007
- Veja curates the photography exhibition Novo Mundo(s) at Wanted Gallery, Paris.
- Collaboration with French label Comptoir des Cotonniers begins.
- Launch of Veja + Christine Phung collection at the Pompidou Centre Design Shop, Paris.
2008
- Launch of Veja Small, Veja’s line of children’s trainers.
- Veja opens its London studio.
2009
- Veja launches its new style, the Veja SP,MA.
- Veja organises the first talk of a series of conferences entitled La Canalisation: Does Advertising Pollute the Economy?
- Veja Small and French childrenswear label Bonpoint begin their on-going collaboration.
- Launch of Veja’s bags and accessories line ‘Projet Numero Deux’.
- Veja curates São Paulo, Mon Amour at Maison de Métallos in Paris, featuring ten up-and-coming young artists from São Paulo, Brazil.
- One-off collaboration with Paris bike atelier Cyclope on an exclusive trainer style.
2010
- Exclusive Veja style released for Parisian concept store Merci.
- Veja Indigenos style is launched.
- Veja opens Centre Commercial in Paris.
2011
- Veja Méditerranée style is launched.
- Collaboration with Parisian label FrenchTrotters begins.
2012
- Veja and Brazilian designer Regina Dabdab collaborate on an exclusive line of accessories.
- Veja wins 2 prestigious awards in the UK : The Gardian Sustainable Business Award (Supply Chain Category) and The Observer Ethical Award (Fashion Category, awarded in association with Vogue UK).
Read more about this topic: Veja Sneakers
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“We may pretend that we’re basically moral people who make mistakes, but the whole of history proves otherwise.”
—Terry Hands (b. 1941)
“The history of progress is written in the blood of men and women who have dared to espouse an unpopular cause, as, for instance, the black man’s right to his body, or woman’s right to her soul.”
—Emma Goldman (1869–1940)