Vector Marketing - Business Model

Business Model

Vector Marketing is both a multi-level marketing and a direct sales group that builds its work force through advertising via newspapers, direct marketing, word-of-mouth, posted advertisements, letters and various media on the internet. Their fliers advertising "student work" are distributed in many high schools and college campuses across the United States and Canada. Students are hired to sell Cutco products (mainly kitchen knives) to customers, typically their friends and family members via one-on-one demonstrations.