Change of Focus
From the mid-1980s forward, the company’s focus was changed from being an industrial laundry to a uniform rental company. The marketing tagline was changed from "The Very Fabric of American Industry" to "First in Lasting Impressions" and finally into "Uniforms That Work".
Van Dyne Crotty was noted industry-wide as being innovator in new product offerings that would grow the entire industry, as well as setting the industry standard for customer service.
Perhaps one of the greatest legacies from Van Dyne Crotty,Inc was the creation of the Crotty Center for Entrepreneurial Leadership at The University of Dayton School of Business Administration. Ranked as one of the top programs in the country for students who want to learn how to start their own business.
Van Dyne Crotty was sold in February 2006 to publicly-traded Cintas Corporation (NASDAQ: CTAS).
Read more about this topic: Van Dyne Crotty
Famous quotes containing the words change and/or focus:
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—Henry David Thoreau (1817–1862)
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