A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. They are offered together at a lower price than they would cost individually. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. The term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase. The portion size, and/or number of items included with the food, are usually but not always related to the price.
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“Any moral philosophy is exceedingly rare. This of Menu addresses our privacy more than most. It is a more private and familiar, and at the same time, a more public and universal word, than is spoken in parlor or pulpit nowadays.”
—Henry David Thoreau (1817–1862)