History
Frederick Watson, a developer from Minneapolis, Minnesota, first unveiled plans for Valley West Mall in 1971. The Meredith Corporation initially objected to the mall since it was right next to a site where Meredith planned to build its new corporate headquarters, but Meredith withdrew its plan to relocate there in June 1971. A dispute with Dayton Hudson Corporation over plans to put a Dayton's department store at Valley West Mall also delayed construction. After Davenport-based Petersen Harned Von Maur signed a lease agreement to anchor the mall in mid-1974, Dayton Hudson unsuccessfully sued Watson, claiming it was promised a spot in the mall. The legal battle against Dayton Hudson also led to a delay in signing a third anchor store after Von Maur and Omaha-based Brandeis, as JCPenney refused to sign a lease agreement until the suit was settled. Valley West Mall opened August 4, 1975, with about 20 stores and its first anchor, Brandeis. The mall's grand opening ceremony was held on July 28, 1976, with the opening of the second anchor, Petersen Harned Von Maur, and an additional 40 specialty stores. JCPenney, the third anchor, opened in March 1977 to complete the mall. Brandeis was acquired by Younkers in 1987. Petersen Harned Von Maur changed its name to Von Maur in 1989. By 2000, Valley West was the Des Moines area's most-visited mall with an average of 40,000 shoppers per day.
Plans for a fourth anchor store at Valley West Mall were announced on two separate occasions but never materialized. In March 1999, Dillard's signed a letter of intent with Watson Centers to build a $30 million store and parking ramp, but the letter of intent expired in August 2000, and Dillard's located in the new Jordan Creek Town Center instead. In May 2001, Galyan's (now Dick's Sporting Goods) announced a plan to build an 84,000-square-foot (7,800 m2) anchor store, but by January 2003, it backed out of its plan to enter the Des Moines market.
While Jordan Creek was under construction, Valley West underwent an interior renovation that was completed in August 2003.
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