History
The building is also known as Library Tower because it was built as part of the $1 billion Los Angeles Central Library redevelopment area following two disastrous fires in 1986, and its location across the street. The City of Los Angeles sold air rights to the developers of the tower to help pay for the reconstruction of the library. The building was also known for a time as First Interstate Bank World Center but the name Library Tower was restored after First Interstate Bancorp merged with Wells Fargo Bank. In March 2003 the property was leased by U.S. Bancorp and the building was renamed U.S. Bank Tower. Residents, however, generally continue to refer to it as Library Tower.
The tower has a large glass crown at its top that is illuminated at night. The crown is lighted with red and green during the Christmas holiday season and lit red around Saint Valentine's Day. It is also lit with purple and gold when the Los Angeles Lakers are playing in the NBA Playoffs and blue and white on Opening Day for the Los Angeles Dodgers and when the Dodgers are playing in the playoffs. The crown was also lit with red, white and blue during the July 4 holidays, but that practice ended in 2003.
On February 28, 2004, two 23 m (75 ft) “U.S. Bank” logo signs were installed on the crown, amid controversy for their effect on the aesthetic appearance of the building, much like the previous First Interstate Bank logos were placed on the crown between 1990 and 1998. First Interstate Bank's “I” logo on the crown was in the 1993 Guinness Book of World Records for highest placed logo.
Read more about this topic: U.S. Bank Tower (Los Angeles)
Famous quotes containing the word history:
“the future is simply nothing at all. Nothing has happened to the present by becoming past except that fresh slices of existence have been added to the total history of the world. The past is thus as real as the present.”
—Charlie Dunbar Broad (1887–1971)
“I am ashamed to see what a shallow village tale our so-called History is. How many times must we say Rome, and Paris, and Constantinople! What does Rome know of rat and lizard? What are Olympiads and Consulates to these neighboring systems of being? Nay, what food or experience or succor have they for the Esquimaux seal-hunter, or the Kanaka in his canoe, for the fisherman, the stevedore, the porter?”
—Ralph Waldo Emerson (1803–1882)
“History ... is, indeed, little more than the register of the crimes, follies, and misfortunes of mankind.
But what experience and history teach is this—that peoples and governments have never learned anything from history, or acted on principles deduced from it.”
—Georg Wilhelm Friedrich Hegel (1770–1831)