United Way of America - National Partnerships

National Partnerships

  • The on-going partnership with the National Football League began in 1973 when the NFL and United Way of America came together to discuss the possibility of using the NFL's network contract airtime to promote United Way during game telecasts. NFL commissioner Pete Rozelle recognized the partnership as a viable means of communicating the good works of United Ways while putting faces on a league of players hidden by helmets.
  • National partnerships with over 100 corporations are formalized through the National Corporate Leadership Program.
  • Since 1946, the American Federation of Labor and the Congress of Industrial Organizations (AFL-CIO) and United Way of America have enjoyed a cooperative relationship
  • Leadership 18 a coalition which represents long-established charities, faith-based organizations, and social and health groups that support and promote the safety, health, well-being and social and economic development of people across America.

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