A Unilateral Policy (or "Colgate Policy" or "Unilateral Minimum Retail Price Policy") is a form of resale price maintenance. It enables a manufacturer to influence the price at which its distributors and dealers resell its products to consumers without agreeing with resellers on price. This was first identified in United States v. Colgate & Co., 250 U.S. 300 (1919).
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“There is absolutely no evidencedevelopmental or otherwiseto support separating twins in school as a general policy. . . . The best policy seems to be no policy at all, which means that each year, you and your children need to decide what will work best for you.”
—Pamela Patrick Novotny (20th century)
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