Uncle Ben's Promotion
In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.
Read more about this topic: Uncle Ben's Rice
Famous quotes containing the words uncle, ben and/or promotion:
“My uncle Toby had scarce a heart to retalliate upon a fly.
Go,—says he, one day at dinner, to an over-grown one which had buzz’d about his nose ... go poor Devil, get thee gone, why should I hurt thee?—This world surely is wide enough to hold both thee and me.”
—Laurence Sterne (1713–1768)
“For of fortunes sharp adversitee
The worst kynde of infortune is this,
A man to han ben in prosperitee,
And it remembren, whan it passed is.”
—Geoffrey Chaucer (1340–1400)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)