Uncle Ben's Promotion
In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.
Read more about this topic: Uncle Ben's Rice
Famous quotes containing the words uncle, ben and/or promotion:
“My uncle Toby had scarce a heart to retalliate upon a fly.
Go,—says he, one day at dinner, to an over-grown one which had buzz’d about his nose ... go poor Devil, get thee gone, why should I hurt thee?—This world surely is wide enough to hold both thee and me.”
—Laurence Sterne (1713–1768)
“And showed the names whom love of God had blessed,
And, lo! Ben Adhem’s name led all the rest!”
—Leigh Hunt (1784–1859)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)