Uncle Ben's Rice - Uncle Ben's Promotion

Uncle Ben's Promotion

In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.

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Famous quotes containing the words uncle and/or promotion:

    Grace me no grace, nor uncle me no uncle;
    I am no traitor’s uncle, and that word “grace”
    In an ungracious mouth is but profane.
    William Shakespeare (1564–1616)

    I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.
    Rutherford Birchard Hayes (1822–1893)