Uncle Ben's Promotion
In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.
Read more about this topic: Uncle Ben's Rice
Famous quotes containing the words uncle and/or promotion:
“Grace me no grace, nor uncle me no uncle;
I am no traitors uncle, and that word grace
In an ungracious mouth is but profane.”
—William Shakespeare (15641616)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. A good colonel makes a good regiment, is an axiom.”
—Rutherford Birchard Hayes (18221893)