Uncle Ben's Promotion
In March 2007, Uncle Ben's image was "promoted" to the "chairman of the board" by a new advertising campaign designed to distance the brand from its iconography depicting a slave.
Read more about this topic: Uncle Ben's Rice
Famous quotes containing the words uncle ben, uncle and/or promotion:
“Uncle Ben’s brass bullet-mould
And powder horn, and Major Bogan’s face
Above the fire, in the half-light, plainly said
There’s naught to kill but the animated dead;”
—Allen Tate (1899–1979)
“Grace me no grace, nor uncle me no uncle;
I am no traitor’s uncle, and that word “grace”
In an ungracious mouth is but profane.”
—William Shakespeare (1564–1616)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)