Uncle Ben's Rice
Uncle Ben's is a brand name for parboiled rice and related food products. The brand was introduced by Converted Rice Inc., which was later bought by Mars, Inc. It is based in Houston, Texas.
Uncle Ben’s rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s.
Read more about Uncle Ben's Rice: Origins, Marketing Origins, Uncle Ben's Promotion
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