Anxiety/Uncertainty Management Theory
Inspired by Berger's Theory, the late California State, Fullerton, communication professor William Gudykunst began to apply some of the axioms and theorems of Uncertainty Reduction Theory to intercultural settings. Despite their common axiomatic format and parallel focus on the meeting of strangers, Gudykunst's Anxiety/Uncertainty Management Theory (AUM) differs from Berger's Uncertainty Reduction Theory in several significant ways. First, AUM asserts that people do not always try to reduce uncertainty. When uncertainty allows people to maintain positive predicted outcome values, they may choose to manage their information intake such that they balance their level of uncertainty. Second, AUM claims that people experience uncertainty differently in different situations. People must evaluate whether a particular instance of uncertainty is stressful, and if so, what resources are available.
Read more about this topic: Uncertainty Reduction Theory
Famous quotes containing the words anxiety, uncertainty, management and/or theory:
“If a person lost would conclude that after all he is not lost, he is not beside himself, but standing in his own old shoes on the very spot where he is, and that for the time being he will live there; but the places that have known him, they are lost,—how much anxiety and danger would vanish.”
—Henry David Thoreau (1817–1862)
“Now, since our condition accommodates things to itself, and transforms them according to itself, we no longer know things in their reality; for nothing comes to us that is not altered and falsified by our Senses. When the compass, the square, and the rule are untrue, all the calculations drawn from them, all the buildings erected by their measure, are of necessity also defective and out of plumb. The uncertainty of our senses renders uncertain everything that they produce.”
—Michel de Montaigne (1533–1592)
“The Management Area of Cherokee
National Forest, interested in fish,
Has mapped Tellico and Bald Rivers
And North River, with the tributaries
Brookshire Branch and Sugar Cove Creed:
A fishy map for facile fishery....”
—Allen Tate (1899–1979)
“The theory [before the twentieth century] ... was that all the jobs in the world belonged by right to men, and that only men were by nature entitled to wages. If a woman earned money, outside domestic service, it was because some misfortune had deprived her of masculine protection.”
—Rheta Childe Dorr (1866–1948)