Identity
The original UK Horizons identity featured the theme of a circle and a split screen. The screen would be split horizontally at the centre, with two separate images coming together to form one circle in the centre of the screen. Examples involved an astronaut's helmet and a compass forming a circle and a bird cage and a steering wheel. The look was accompanied by the generic logo style consisting of a box, containing the UK prefix, and the station name written over a line.
This look lasted until 2001 when it was replaced by a cylindrical robot, with a large circular eye in the centre with two jet engines above and to the left and right of the main body. The robot was seen zooming around various environments, including world destinations, a tube and a multi coloured vortex. The look was accompanied by a plain UK Horizons logo, stylised as UK Horizons, with a target scope like icon added to the right hand end of the logo.
Read more about this topic: UK Horizons
Famous quotes containing the word identity:
“An identity would seem to be arrived at by the way in which the person faces and uses his experience.”
—James Baldwin (1924–1987)
“Motion or change, and identity or rest, are the first and second secrets of nature: Motion and Rest. The whole code of her laws may be written on the thumbnail, or the signet of a ring.”
—Ralph Waldo Emerson (1803–1882)
“The adolescent does not develop her identity and individuality by moving outside her family. She is not triggered by some magic unconscious dynamic whereby she rejects her family in favour of her peers or of a larger society.... She continues to develop in relation to her parents. Her mother continues to have more influence over her than either her father or her friends.”
—Terri Apter (20th century)