Identity
The original UK Horizons identity featured the theme of a circle and a split screen. The screen would be split horizontally at the centre, with two separate images coming together to form one circle in the centre of the screen. Examples involved an astronaut's helmet and a compass forming a circle and a bird cage and a steering wheel. The look was accompanied by the generic logo style consisting of a box, containing the UK prefix, and the station name written over a line.
This look lasted until 2001 when it was replaced by a cylindrical robot, with a large circular eye in the centre with two jet engines above and to the left and right of the main body. The robot was seen zooming around various environments, including world destinations, a tube and a multi coloured vortex. The look was accompanied by a plain UK Horizons logo, stylised as UK Horizons, with a target scope like icon added to the right hand end of the logo.
Read more about this topic: UK Horizons
Famous quotes containing the word identity:
“Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.”
—Lillian Breslow Rubin (20th century)