Identity
The original UK Horizons identity featured the theme of a circle and a split screen. The screen would be split horizontally at the centre, with two separate images coming together to form one circle in the centre of the screen. Examples involved an astronaut's helmet and a compass forming a circle and a bird cage and a steering wheel. The look was accompanied by the generic logo style consisting of a box, containing the UK prefix, and the station name written over a line.
This look lasted until 2001 when it was replaced by a cylindrical robot, with a large circular eye in the centre with two jet engines above and to the left and right of the main body. The robot was seen zooming around various environments, including world destinations, a tube and a multi coloured vortex. The look was accompanied by a plain UK Horizons logo, stylised as UK Horizons, with a target scope like icon added to the right hand end of the logo.
Read more about this topic: UK Horizons
Famous quotes containing the word identity:
“Whether outside work is done by choice or not, whether women seek their identity through work, whether women are searching for pleasure or survival through work, the integration of motherhood and the world of work is a source of ambivalence, struggle, and conflict for the great majority of women.”
—Sara Lawrence Lightfoot (20th century)
“When I quit working, I lost all sense of identity in about fifteen minutes.”
—Paige Rense (b. 1929)
“There is a terrible blindness in the love that wants only to accommodate. It’s not only to do with omissions and half-truths. It implants a lack of being in the speaker and robs the self of an identity without which it is impossible for one to grow close to another.”
—Alexander Theroux (b. 1940)