Ty Girlz - Advertising

Advertising

When the Ty Girlz were being debued at the Toy Fairs, Ty had many posters and cut-outs of the Girlz to promote them. Ty even had a billboard in Atlanta, Georgia showing Sizzlin' Sue saying "Who's that Girl?". That phrase soon became a popular tag for the line.

In September 2007, the Ty Girlz got a MySpace and YouTube page. They even opened a new website where Punky Penny gives updates with 'what's hot'.

On page 81 of the December 3, 2007 issue of People Magazine, there was an ad for the Girlz. It showed Cute Candy and Bubbly Britney along with an unannounced Ty Girl (the Girl has now been identified as Precious Paris). It shows them saying "Pssst....We've got a secret" and then "We're shopping in PARIS...and you can too !"

In the Spring 2008 Ty retailer catalog, retailers were able to purchase clothing made exclusively for Ty Girlz. It is uncertain yet if the clothing will "retire" as most Ty products did in the past.

Read more about this topic:  Ty Girlz

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