Trip generation is the first step in the conventional four-step transportation forecasting process (followed by trip distribution, mode choice, and route assignment), widely used for forecasting travel demands. It predicts the number of trips originating in or destined for a particular traffic analysis zone.
Typically, trip generation analysis focuses on residences, and residential trip generation is thought of as a function of the social and economic attributes of households. At the level of the traffic analysis zone, residential land uses "produce" or generate trips. Traffic analysis zones are also destinations of trips, trip attractors. The analysis of attractors focuses on nonresidential land uses.
Read more about Trip Generation: Input Data, Early Analysis, Later Analysis, ITE Trip Generation Procedures
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