History
Triadic closure was made popular by Mark Granovetter in his 1973 article The Strength of Weak Ties. There he synthesized the theory of cognitive balance first introduced by Fritz Heider in 1946 with a Simmelian understanding of social networks. In general terms, cognitive balance refers to the propensity of two individuals to want to feel the same way about an object. If the triad of three individuals is not closed, then the person connected to both of the individuals will want to close this triad in order to achieve closure in the relationship network.
Read more about this topic: Triadic Closure
Famous quotes containing the word history:
“When we of the so-called better classes are scared as men were never scared in history at material ugliness and hardship; when we put off marriage until our house can be artistic, and quake at the thought of having a child without a bank-account and doomed to manual labor, it is time for thinking men to protest against so unmanly and irreligious a state of opinion.”
—William James (1842–1910)
“Classes struggle, some classes triumph, others are eliminated. Such is history; such is the history of civilization for thousands of years.”
—Mao Zedong (1893–1976)
“We have need of history in its entirety, not to fall back into it, but to see if we can escape from it.”
—José Ortega Y Gasset (1883–1955)