History
Triadic closure was made popular by Mark Granovetter in his 1973 article The Strength of Weak Ties. There he synthesized the theory of cognitive balance first introduced by Fritz Heider in 1946 with a Simmelian understanding of social networks. In general terms, cognitive balance refers to the propensity of two individuals to want to feel the same way about an object. If the triad of three individuals is not closed, then the person connected to both of the individuals will want to close this triad in order to achieve closure in the relationship network.
Read more about this topic: Triadic Closure
Famous quotes containing the word history:
“The history of all previous societies has been the history of class struggles.”
—Karl Marx (1818–1883)
“Universal history is the history of a few metaphors.”
—Jorge Luis Borges (1899–1986)
“History does nothing; it does not possess immense riches, it does not fight battles. It is men, real, living, who do all this.... It is not “history” which uses men as a means of achieving—as if it were an individual person—its own ends. History is nothing but the activity of men in pursuit of their ends.”
—Karl Marx (1818–1883)