Using Traffic Exchanges Effectively
The key to using traffic exchanges is understanding that the person will only be viewing your site for 10–20 seconds. Rather than sending the person to your website, you should be sending them to a specific advertisement designed for traffic exchanges. Use this advertisement to create curiosity about your site. The most effective are squeeze pages or splash pages, which have a simple headline, description, and opt-in form for an autoresponder. Then the surfer can easily type their email address in and receive more information about your product or services at a later time. A main goal of using traffic exchanges should be to build your personal list of business prospects for now and future endeavors.
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Famous quotes containing the words traffic, exchanges and/or effectively:
“To treat a “big” subject in the intensely summarized fashion demanded by an evening’s traffic of the stage when the evening, freely clipped at each end, is reduced to two hours and a half, is a feat of which the difficulty looms large.”
—Henry James (1843–1916)
“When a girl marries, she exchanges the attentions of all the other men of her acquaintance for the inattention of just one.”
—Helen Rowland (1875–1950)
“There are ... two minimum conditions necessary and sufficient for the existence of a legal system. On the one hand those rules of behavior which are valid according to the system’s ultimate criteria of validity must be generally obeyed, and on the other hand, its rules of recognition specifying the criteria of legal validity and its rules of change and adjudication must be effectively accepted as common public standards of official behavior by its officials.”
—H.L.A. (Herbert Lionel Adolphus)