Trader Classified Media

Trader Classified Media is one of the largest classified advertising companies in the world. It was founded in 1987 and currently operates over 575 print titles and 56 websites in 20 countries. The company focuses particularly on the automotive, real estate, jobs and general merchandise sectors. The company lists over 25 million items of content in 90 million ads each year. Based in Canada, it went public in March 2000 as Trader.com on NASDAQ and in Paris, and currently employs 7,500 people.

Trader Corporation is a Canadian leader in print and online vertical media. The company was formed in June 2006 with the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC). The two companies were acquired by Yellow Pages Income Fund that same year. Trader Corporation is present throughout Canada and has approximately 1,280 employees.

Trader Corporation publishes approximately 149 publications and 14 web sites covering four verticals: automotive, real estate, general merchandise and employment. Approximately 2 out of every 5 Canadians consult a Trader publication or web site each year and its network of web sites attracts over 3.3 million unique monthly visitors per month.

The business goal of Trader Corporation is to establish a national trading and advertising platform for customers providing a “one-stop-shop” for buyers and sellers in all the major vertical categories: automotive, real estate, general merchandise, employment. Central to the company’s leadership position is its well-known brands and products, rich local content both print and online, and direct customer relationships.

Trader Corporation’s brand portfolio includes: Auto Trader, Auto Hebdo, Buy&Sell, The Bargain Finder, homeTRADER and VisiteNet. A listing of publications and websites can be found on tradercorporation.ca.

Read more about Trader Classified Media:  Buy&Sell, International

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