Display Standard Sizes and Configurations
Trade show displays vary in size. While tabletop displays can be smaller than an average table or desk, some custom exhibits may be larger than a typical city block.
The typical booth size in North America is 10 ft x 10 ft. Exhibitors can typically rent space in multiples of the standard 10 ft by 10 ft space (renting two 10 ft x 10 ft spaces that are beside each other would form a 10 ft x 20 ft space, and renting four 10 ft x 10 ft spaces in a square would form a 20 ft x 20 ft exhibit space).
In Europe, and Asia, exhibit spaces are typically done in 1m increments, with the smallest typically being 3m x 3m.
In either case, a "show floor" is "made" by arranging the various exhibitors based upon their spatial requests. Regardless of geography, the rental realities dictate that all displays on a trade show floor will fall into one of several configurations:
- Linear Booth (also called “In-Line Booth“): An exhibit space with exhibit booths on either side and/or back
- Peninsula Exhibit: A peninsula is an exhibit or area with aisles on three sides. A Peninsula Booth is 20’x20’ or larger
- Split-Island Exhibit: A Split Island Booth is a Peninsula Booth which shares a common back wall with another Peninsula Booth
- Island Exhibit: An Island Exhibit is any booth exposed to aisles on all four sides. An Island Booth is virtually always 20’ x 20’ or larger
Read more about this topic: Trade Show Display
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