Advertising and Logo
Its longtime ad slogan (first used in the late 1980s) is "Tops Never Stops ... Saving You More!" The slogan, temporarily put on hiatus in 2001, was brought back and refreshed in 2006, as "Tops Never Stops ... Giving You More!". In 2010 the company again changed the slogan to "Your Neighborhood Store, with More". The company logo was originally a spinning top, and is still reflected in the diamond design used today.
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)