Tiffany Shlain - Cloud Filmmaking

Cloud Filmmaking

Cloud Filmmaking: A new genre of filmmaking that uses the cloud to collaboratively create films, and then uses the cloud to translate and cater versions of those films to help organizations around the world.

Cloud filmmaking is a term originally coined by Tiffany Shlain (filmmaker, artist, and the Webby Awards Founder) and her film studio The Moxie Institute and was announced at SXSW in 2012. The process involves cloud-sourcing creative content from the people around the world, including artwork, photographs, and home video, and then integrating each asset into one film.

The Moxie Institute film studio works with the non-profits to include their call to action at the end of the films so they can use the film in their own efforts to maximize their advocacy, fundraising, or other communication efforts on the web. Customization is offered for free.

This style of filmmaking began with Shlain's new film series "Let it Ripple: Mobile Films for Global Change."

The first film in the series, "A Declaration of Interdependence," with music by Moby, was released on Interdependence Day 2011. It has been translated into 65 languages and catered for over 80 non-profits. The second film, "Engage," is about the importance of engaging in society and has been catered and given for free to over 100 organizations within a month of it's release. The third in the series, "Brain Power: From Neurons to Networks" is a 10 minute film and TED Book about the parallels between the development of a child's brain and of the global brain of the internet.