"Think Different" was an advertising slogan for Apple Computer (Apple Inc. as of 2007) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day. It was used in a television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002.
Read more about Think Different: Television Commercials, Concept, Philosophy, Background, Print Advertisements, Promotional Posters, Text, Reception and Influence, Grammatical Controversy, Parodies