Promotional Posters
Promotional posters from the campaign were produced in small numbers in 24 x 36 inch sizes. They featured the portrait of one historic figure, with a small Apple logo and the words "Think Different" in one corner. The posters were produced between 1997 and 1998.
There were at least 29 different Think Different posters created. The sets were as follows:
Set 1
- Amelia Earhart
- Alfred Hitchcock
- Pablo Picasso
- Mahatma Gandhi
- Thomas Edison
Set 2
- Maria Callas
- Martha Graham
- Joan Baez
- Ted Turner
- 14th Dalai Lama (never officially released due to licensing issues and the politically sensitive nature)
Set 3
- Jim Henson
- Miles Davis
- Ansel Adams
- Lucille Ball & Desi Arnaz
- Bob Dylan (Never officially released due to licensing issues)
Set 4
- Frank Sinatra
- Richard Feynman
- Jackie Robinson
- Cesar Chavez
Set 5 (The Directors set, never officially released)
- Charlie Chaplin
- Francis Ford Coppola
- Orson Welles
- Frank Capra
- John Huston
In addition, around the year 2000, Apple produced the ten, 11x17 poster set often referred to as "The Educators Set", which was distributed through their Education Channels. Apple sent out boxes (the cover of which is a copy of the 'Crazy Ones' original TD poster) that each contained 3 packs (sealed in plastic) of 10 small/miniature Think Different posters.
Educator Set
- Albert Einstein
- Amelia Earhart
- Miles Davis
- Jim Henson
- Jane Goodall
- Mahatma Gandhi
- John Lennon & Yoko Ono
- Cesar Chavez
- James Watson
- Pablo Picasso
During a special event held on October 14, 1998 at the Flint Center in Cupertino California, a limited edition 11" x 14" softbound book was given to employees and affiliates of Apple Computer, Inc. to commemorate the first year of the ad campaign. The 50 page book contained a foreword by Steve Jobs, the text of the original Think Different ad, and illustrations of many of the posters used in the campaign along with narratives describing each person.
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