Studies
During the 1980s, news spread that Mao Zedong had studied the Thick Black Theory before the Cultural Revolution, and Li Zongwu was in the spotlight again. In Beijing during the 1990s, many books related to the Thick Black Theory, "thick-black-ology", were published.
Low Sui Pheng, in 1997 a Senior Lecturer at National University of Singapore, discusses the theory and issues in "Thick face, black heart and the marketing of construction services in China" in the "Marketing Intelligence & Planning" journal, volume 15 (1997), number 5, pp. 221–226, MCB University Press. Low proposes that Li Zongwu's principles from the 1911 book are widely practiced today as, more than ever, the Chinese view business as war and the marketplace as a battlefield.
The principles are also discussed by Tony Fang, of the School of Business, Stockholm University, in "Negotiation: the Chinese style", "Journal of Business & Industrial Marketing", volume 21 (2006), number 1, pp. 50–60, Emerald Group Publishing Limited.
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