The World A Department Store - Style

Style

Peck was not an experienced writer, and made no pretensions to literary quality in his work; his book has been criticized for its "inept and pretentious style." He wrote in the manner of popular magazines, travelogues, and advertising copy; Coöperative City is "the most beautiful city in all the world," and its buildings and features are described as "delightful," "elegant," "heavenly," and "magnificent." As Brantford progresses through his tour of the city, his comments are along the lines of "Wonderful, wonderful! and what marvelous changes from my former life!" In describing a private home, Peck writes, "Our readers, no doubt, will feel interested to know something of the character and style of this beautiful home....Here was to be found every convenience and luxury known to those living in the last century."

Beyond the verbal expression, Peck's esthetic is shaped by his professional experience: his future is clean and polished, well-organized and brightly displayed. His world is very much like a department store.

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