Circulation
Based on surveys to June 2010, the proprietors claimed a weekday circulation of 203,304 and a Saturday-edition circulation of 333,768. The weekday average is significantly boosted by an enlarged classified-advertising section for motor vehicles each Wednesday.
In October 2010, the paper ended its long-term policy of not directly competing for Sunday readership and advertising by re-branding its former Saturday editions as "a weekend read" under the masthead The Weekend West. In consequence, The West Australian was reduced to weekdays-only circulation.
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