The Sports Network - History

History

Licensed by the Canadian Radio-television and Telecommunications Commission (CRTC) on April 2, 1984 as Action Canada Sports Network, the channel was launched by the Labatt Brewing Company on September 1 of the same year as "The Sports Network", or "TSN". TSN was formed partly to promote Labatt's flagship products, but also to act as a vehicle for the Toronto Blue Jays baseball team (which was also owned by Labatt at the time). In 1989, TSN also launched a sister French language service, Réseau des sports (RDS).

Due to CRTC regulations on the foreign ownership of broadcasters, Labatt was forced to sell TSN and RDS upon its acquisition by Interbrew in 1995. Labatt's broadcasting assets were sold to a privately held consortium named NetStar Communications, the investors of which included a number of Canadian firms as well as ESPN, which held about 30%.

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