The Southwest Effect is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost.
Read more about The Southwest Effect: Lower Fares Increase Quantity Demanded, Competing Airlines Match Southwest Fares, Sales Rise For All Airlines in The Market
Famous quotes containing the word effect:
“Movies are one of the bad habits that corrupted our century. Of their many sins, I offer as the worst their effect on the intellectual side of the nation. It is chiefly from that viewpoint I write of them—as an eruption of trash that has lamed the American mind and retarded Americans from becoming a cultured people.”
—Ben Hecht (1893–1964)