The Southwest Effect is the increase in airline travel originating from a community after service to and from that community is inaugurated by Southwest Airlines or another airline that improves service or lowers cost.
Read more about The Southwest Effect: Lower Fares Increase Quantity Demanded, Competing Airlines Match Southwest Fares, Sales Rise For All Airlines in The Market
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“In government offices which are sensitive to the vehemence and passion of mass sentiment public men have no sure tenure. They are in effect perpetual office seekers, always on trial for their political lives, always required to court their restless constituents.”
—Walter Lippmann (1889–1974)