The Southwest Effect - Lower Fares Increase Quantity Demanded

Lower Fares Increase Quantity Demanded

The term was coined in 1993 by the U.S. Department of Transportation to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity (Ritter) . Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities.

Read more about this topic:  The Southwest Effect

Famous quotes containing the words fares, increase, quantity and/or demanded:

    Whoever understands how to do a kindness when he fares well would be a friend better than any possession.
    Sophocles (497–406/5 B.C.)

    One of the reforms to be carried out during the incoming administration is a change in our monetary and banking laws, so as to secure greater elasticity in the forms of currency available for trade and to prevent the limitations of law from operating to increase the embarrassment of a financial panic.
    William Howard Taft (1857–1930)

    When we run over libraries persuaded of these principles, what havoc must we make? If we take in our hand any volume; of divinity or school metaphysics, for instance; let us ask, Does it contain any abstract reasoning concerning quantity or number? No. Does it contain any experimental reasoning concerning matter of fact and existence? No. Commit it then to the flames; for it can contain nothing but sophistry and illusion.
    David Hume (1711–1776)

    Socrates gave no diplomas or degrees, and would have subjected any disciple who demanded one to a disconcerting catechism on the nature of true knowledge.
    —G.M. (George Macaulay)