The Southwest Effect - Lower Fares Increase Quantity Demanded

Lower Fares Increase Quantity Demanded

The term was coined in 1993 by the U.S. Department of Transportation to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity (Ritter) . Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities.

Read more about this topic:  The Southwest Effect

Famous quotes containing the words fares, increase, quantity and/or demanded:

    Fortune raises up and fortune brings low both the man who fares well and the one who fares badly; and there is no prophet of the future for mortal men.
    Sophocles (497–406/5 B.C.)

    We go on multiplying our conveniences only to multiply our cares. We increase our possessions only to the enlargement of our anxieties.
    Anna C. Brackett (1836–1911)

    When we run over libraries persuaded of these principles, what havoc must we make? If we take in our hand any volume; of divinity or school metaphysics, for instance; let us ask, Does it contain any abstract reasoning concerning quantity or number? No. Does it contain any experimental reasoning concerning matter of fact and existence? No. Commit it then to the flames; for it can contain nothing but sophistry and illusion.
    David Hume (1711–1776)

    Washington will ever be a city for extracurricular romance and undercover trysts, partly because of the high moral standards demanded of the politician by his constituency, and also because it is a town where women are more easily tolerated if they dabble with politicians rather than politics.
    Barbara Howar (b. 1934)