Lower Fares Increase Quantity Demanded
The term was coined in 1993 by the U.S. Department of Transportation to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity (Ritter) . Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities.
Read more about this topic: The Southwest Effect
Famous quotes containing the words fares, increase, quantity and/or demanded:
“Whoever understands how to do a kindness when he fares well would be a friend better than any possession.”
—Sophocles (497–406/5 B.C.)
“The personal touch between the people and the man to whom they temporarily delegated power of course conduces to a better understanding between them. Moreover, I ought not to omit to mention as a useful result of my journeying that I am to visit a great many expositions and fairs, and that the curiosity to see the President will certainly increase the box receipts and tend to rescue many commendable enterprises from financial disaster.”
—William Howard Taft (1857–1930)
“... nothing is more human than substituting the quantity of words and actions for their character. But using imprecise words is very similar to using lots of words, for the more imprecise a word is, the greater the area it covers.”
—Robert Musil (1880–1942)
“A self-denial, no less austere than the saint’s, is demanded of the scholar. He must worship truth, and forgo all things for that, and choose defeat and pain, so that his treasure in thought is thereby augmented.”
—Ralph Waldo Emerson (1803–1882)