The Southwest Effect - Lower Fares Increase Quantity Demanded

Lower Fares Increase Quantity Demanded

The term was coined in 1993 by the U.S. Department of Transportation to describe the considerable boost in air travel that invariably resulted from Southwest's entry into new markets, or by another airline's similar activity (Ritter) . Southwest offered dramatically lower air fares than established airlines that usually enjoyed a near-monopoly in the communities.

Read more about this topic:  The Southwest Effect

Famous quotes containing the words fares, increase, quantity and/or demanded:

    Whoever understands how to do a kindness when he fares well would be a friend better than any possession.
    Sophocles (497–406/5 B.C.)

    When Americans look out on the world, they see nothing but dark and menacing strangers who appear to have no sense of rhythm at all, nor any respect or affection for white people; and white Americans really do not know what to make of all this, except to increase the defense budget.
    James Baldwin (1924–1987)

    If we take in our hand any volume; of divinity or school metaphysics, for instance; let us ask, Does it contain any abstract reasoning concerning quantity or number? No. Does it contain any experimental reasoning, concerning matter of fact and existence? No. Commit it then to flames: for it can contain nothing but sophistry and illusion.
    David Hume (1711–1776)

    The Citizens’ Protective League of Denver, founded to “squelch the knocking and blackmailing newspapers in our beautiful but benighted city,” demanded that no news story, editorial, or advertisement unfit for fifteen-year-olds to read should be published, ....
    —Administration in the State of Colo, U.S. public relief program (1935-1943)