Record Album
Pepsi Cola and Frito Lay also sold promotional James Bond tie-in toys and a record album titled The Incredible World of James Bond. The album featured the original soundtrack music and cover versions of four of the themes from the first three Bond films played by United Artists Records house band The Leroy Holmes Orchestra. The back of the album cover was full of photographic stills from the Bond films. The record was later reissued with an attractive Frank Gauna designed album cover on Unart Records in 1967 with two music tracks deleted to fit on the budget album.
PepsiCo used the special to unveil commercials for its latest products.
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