Contest/Game & Party
Shortly after the release of the "Subplot Films", reports circulated around the Internet that Apple, Starbucks, BMW Films First Illinois Mortgage, and Susstones' all had a small, hidden link on their website that had a direct connection with the movies. Upon further investigation, three phone numbers and a web address were found in the four films, which led many viewers to call those numbers and go to that website.
Thousands took to the web, taking place in the hunt but only 250 actually solved the puzzle, which allowed the lucky few to be entered in a drawing to win a 2003 BMW Z4, seen in Hostage.
The final piece of the puzzle was a voicemail, instructing participants to meet with a correspondent in Las Vegas, the site of a VIP Party for BMW where the Grand Prize Z4 was given away to a couple from Bellingham, Washington. The First Prize was a BMW Q3.s mountain bike, awarded to a student from the University of New Hampshire.
The game was designed and co-written by Mark Sandau and Russ Stark.
Read more about this topic: The Hire
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