The Beaches - "The Beach" or "The Beaches"

"The Beach" or "The Beaches"

The name of the community is the subject of a long-standing dispute. Some long-time local residents assert that The Beach is the proper historical name for the area, whereas others are of the view that "The Beaches" is the more universally recognized neighbourhood name, particularly by non-residents. All government levels refer to the riding, or the ward in the case of the municipal government, as Beaches-East York.

The dispute over the area's name reached a fever pitch in 1985, when the City of Toronto installed 14 street signs designating the neighbourhood as "The Beaches". The resulting controversy resulted in the eventual removal of the signs, although the municipal government continues to officially designate the area as "The Beaches". In early 2006 the local Beaches Business Improvement Area voted to place "The Beach" on signs slated to appear on new lampposts over the summer, but local outcry caused them to rescind that decision. The Beaches Business Improvement Area board subsequently held a poll (online, in person and by ballot) in April 2006 to determine whether the new street signs would be designated "The Beach" or "The Beaches", and 58% of participants selected "The Beach" as the name to appear on the signs.

In fact, the two names have been used to refer to the area since the first homes were built in the 19th century. In his book, Accidental City: The Transformation of Toronto, Robert Fulford, himself a former resident, wrote: "the historical argument for 'the Beaches' as a name turns out to be at least as strong as the historical argument for 'the Beach'". "Pluralists" hold that since the area had four distinct beach areas, using the singular term is illogical. Those preferring the singular term "Beach" hold that the term has historically referred to the area as the four distinct beach areas merged.

Historically, there are or were a number of institutions that used the term "Beach" in the singular, including the original Beach telephone exchange (1903 - 1920s), the Beach Hebrew Institute (1920), the Beach Theatre (1919 to the 1960s), and the Beach Streetcar (1923–1948). The singular form has also been adopted by the local historical society, which is called The Beach and East York Historical Society (from 1974). There are also numerous examples of early local institutions that use the plural form "Beaches", such as the Beaches Library (1915), the Beaches Presbyterian Church (1926), the Beaches Branch of the Canadian Legion and a local war monument in Kew Beach erected post WWII by the "Beaches Business Men's Association".

In May 2009, the City of Toronto started the installation of "The Beach" signs along Queen Street.

Despite the naming controversy, most Torontonians recognize either name as referring to this particular neighbourhood, even though there are several other beaches located elsewhere in the city.