History
As the executive producers, Bob Bain and Michael Burg came together to create an award show geared toward a teen demographic, somewhat older than that of the Nickelodeon Kids' Choice Awards, but similar to that of MTV. Greg Sills has been the supervising producer and Paul Flattery has been the producer for all of the shows since its inception in 1999.
The format of the show has remained the same, awarding the achievements of those in the entertainment and athletic industries with non-traditional categories fixed into the ceremony. The show was held at the Barker Hangar at Santa Monica Airport for its first two shows in 1999 and 2000. However, since 2001, it has been held at the Gibson Amphitheatre in Universal City, CA. Some years it airs live, but usually it airs on a one day delay.Global promotion provided by Kroszover Entertainment
Ballots were once used in teen-oriented magazines, where readers were to purchase and tear out their ballot. Votes could also be cast online through Fox.com. In 2008, Fox and the show's producers created Teenchoiceawards.com as the official website for the Teen Choice Awards. That year, over 32 million votes were cast. In 2009, the number of votes cast was in excess of 83 million. That same year "teenchoicegirl" appeared on Twitter. She is actually a teenage girl working on the show as an intern and keeps fans informed of news and gossip. In just a few weeks she had over 28,000 followers.
Since the ceremony's inception, the show has given out genuine custom-made surfboards to individual winners (they cost over $800 each to manufacture). They create a new original design every year. The surfboard was chosen as the award because it represents the freedom of the summer vacation for teens, whether they surf or not. Some celebrities have used them to surf (Jennifer Love Hewitt); Marlon Wayans famously said "Brothers don't surf" and in 2009, Hugh Jackman, upon winning his first one, said he was no longer the only Australian without a surfboard.
Read more about this topic: Teen Choice Awards
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