The Technology Acceptance Model (TAM) is an information systems theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably:
- Perceived usefulness (PU) - This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance".
- Perceived ease-of-use (PEOU) - Davis defined this as "the degree to which a person believes that using a particular system would be free from effort" (Davis 1989).
The TAM has been continuously studied and expanded-the two major upgrades being the TAM 2 (Venkatesh & Davis 2000 & Venkatesh 2000) and the Unified Theory of Acceptance and Use of Technology (or UTAUT, Venkatesh et al. 2003). A TAM 3 has also been proposed (Venkatesh & Bala 2008).
Read more about Technology Acceptance Model: History, Usage, Criticisms
Famous quotes containing the words technology, acceptance and/or model:
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)
“And is the price for your acceptance for me to conform? To be as you would want me to be?... You must accept me as I am. Do not question.... If my behavior seems different perhaps it is because it serves a higher purpose than to find acceptance in this dull and useless world.”
—Pat Fielder, and Paul Landres. Dracula (Francis Lederer)
“I’d like to be the first model who becomes a woman.”
—Lauren Hutton (b. 1944)