Technology Acceptance Model - Usage

Usage

Several researchers have replicated Davis’s original study (Davis 1989) to provide empirical evidence on the relationships that exist between usefulness, ease of use and system use (Adams, Nelson & Todd 1992; Davis 1989; Hendrickson, Massey & Cronan 1993; Segars & Grover 1993; Subramanian 1994; Szajna 1994). Much attention has focused on testing the robustness and validity of the questionnaire instrument used by Davis. Adams et al. (Adams 1992) replicated the work of Davis (Davis 1989) to demonstrate the validity and reliability of his instrument and his measurement scales. They also extended it to different settings and, using two different samples, they demonstrated the internal consistency and replication reliability of the two scales. Hendrickson et al. (Hendrickson, Massey & Cronan 1993) found high reliability and good test-retest reliability. Szajna (Szajna 1994) found that the instrument had predictive validity for intent to use, self-reported usage and attitude toward use. The sum of this research has confirmed the validity of the Davis instrument, and to support its use with different populations of users and different software choices.

Segars and Grover (Segars & Grover 1993) re-examined Adams et al.’s (Adams, Nelson & Todd 1992) replication of the Davis work. They were critical of the measurement model used, and postulated a different model based on three constructs: usefulness, effectiveness, and ease-of-use. These findings do not yet seem to have been replicated. However, some aspects of these findings were tested and supported by Workman (Workman 2007) by separating the dependent variable into information use versus technology use.

Mark Keil and his colleagues have developed (or, perhaps rendered more popularisable) Davis’s model into what they call the Usefulness/EOU Grid, which is a 2×2 grid where each quadrant represents a different combination of the two attributes. In the context of software use, this provides a mechanism for discussing the current mix of usefulness and EOU for particular software packages, and for plotting a different course if a different mix is desired, such as the introduction of even more powerful software (Keil, Beranek & Konsynski 1995).

Venkatesh and Davis extended the original TAM model to explain perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested in both voluntary and mandatory settings. The results strongly supported TAM2 (Venkatesh & Davis 2000).

In an attempt to integrate the main competing user acceptance models, Venkatesh et al. formulated the Unified Theory of Acceptance and Use of Technology (UTAUT). This model was found to outperform each of the individual models (Adjusted R square of 69 percent) (Venkatesh et al. 2003). UTAUT has been adopted by some recent studies in healthcare.

Independent of TAM, Scherer (Scherer 1986) developed the Matching Person & Technology Model in 1986 as part of her National Science Foundation-funded dissertation research. The MPT Model is fully described in her 1993 text (Scherer 2005, 1st ed. 1993), "Living in the State of Stuck," now in its 4th edition. The MPT Model has accompanying assessment measures used in technology selection and decision-making, as well as outcomes research on differences among technology users, non-users, avoiders, and reluctant users.

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