Value Added Services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo BREW-enabled mobile phones, in Hindi. This service has applications, pricing details, downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking under its VAS offerings.
Read more about this topic: Tata Teleservices
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