Tasting Room Economics in The United States
Tasting rooms are still considered an important brand-building feature in the wine business. However, they have become increasingly important as outlets for direct-to-consumer sales, particularly for small wineries that do not have extensive distribution arrangements. By avoiding a middleman and selling high-priced bottles, tasting rooms achieve much greater profits per bottle than in their wholesale operations.
According to one industry survey 59 percent of American wineries charged a tasting fee in their tasting rooms for sampling wine (although many applied the fee toward a wine purchase, if any). Tasting rooms accounted for 43% of all winery sales in California, Washington, and Oregon, and 68% in other states.
Read more about this topic: Tasting Room
Famous quotes containing the words united states, tasting, room, economics, united and/or states:
“What the United States does best is to understand itself. What it does worst is understand others.”
—Carlos Fuentes (b. 1928)
“Men
Can counsel and speak comfort to that grief
Which they themselves not feel; but, tasting it,
Their counsel turns to passion.”
—William Shakespeare (15641616)
“The host, the housekeeper, it is
who fails you. He had forgotten
to make room for you at the hearth
or set a place for you at the table
or leave the doors unlocked for you.”
—Denise Levertov (b. 1923)
“Religion and art spring from the same root and are close kin. Economics and art are strangers.”
—Willa Cather (18761947)
“Television is an excellent system when one has nothing to lose, as is the case with a nomadic and rootless country like the United States, but in Europe the affect of television is that of a bulldozer which reduces culture to the lowest possible denominator.”
—Marc Fumaroli (b. 1932)
“Nullification ... means insurrection and war; and the other states have a right to put it down.”
—Andrew Jackson (17671845)