A tasting room is a part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products. Originally an informal public relations outreach effort of wineries to encourage visitors and build brand awareness and loyalty by dispensing free wine, tasting rooms have increasingly become sophisticated profit centers of winery operations, earning money by charging tasting fees, selling wine directly to consumers, signing new members to the winery's wine club, hosting weddings and other public and private events, and selling various wine and gift-related goods.
Read more about Tasting Room: Description, Tasting Room Economics in The United States
Famous quotes containing the words tasting and/or room:
“Men
Can counsel and speak comfort to that grief
Which they themselves not feel; but, tasting it,
Their counsel turns to passion.”
—William Shakespeare (1564–1616)
“The first rule of education for me was discipline. Discipline is the keynote to learning. Discipline has been the great factor in my life. I discipline myself to do everything—getting up in the morning, walking, dancing, exercise. If you won’t have discipline, you won’t have a nation. We can’t have permissiveness. When someone comes in and says, “Oh, your room is so quiet,” I know I’ve been successful.”
—Rose Hoffman, U.S. public school third-grade teacher. As quoted in Working, book 8, by Studs Terkel (1973)