A tasting room is a part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products. Originally an informal public relations outreach effort of wineries to encourage visitors and build brand awareness and loyalty by dispensing free wine, tasting rooms have increasingly become sophisticated profit centers of winery operations, earning money by charging tasting fees, selling wine directly to consumers, signing new members to the winery's wine club, hosting weddings and other public and private events, and selling various wine and gift-related goods.
Read more about Tasting Room: Description, Tasting Room Economics in The United States
Famous quotes containing the words tasting and/or room:
“The great networks are there to prove that ideas can be canned like spaghetti. If everything ends up by tasting like everything else, is that not the evidence that it has been properly cooked?”
—Frederic Raphael (b. 1931)
“I am trembling:
I am suddenly charged with their language, these six strings,
Suddenly made to see they can declare
Nothing but harmony, and may not move
Without a happy stirring of the air
That builds within this room a second room....”
—Philip Larkin (1922–1986)