A tasting room is a part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products. Originally an informal public relations outreach effort of wineries to encourage visitors and build brand awareness and loyalty by dispensing free wine, tasting rooms have increasingly become sophisticated profit centers of winery operations, earning money by charging tasting fees, selling wine directly to consumers, signing new members to the winery's wine club, hosting weddings and other public and private events, and selling various wine and gift-related goods.
Read more about Tasting Room: Description, Tasting Room Economics in The United States
Famous quotes containing the words tasting and/or room:
“Men
Can counsel and speak comfort to that grief
Which they themselves not feel; but, tasting it,
Their counsel turns to passion.”
—William Shakespeare (1564–1616)
“Make room, Roman writers, make room for Greek writers; something greater than the Iliad is born.”
—Propertius Sextus (c. 50–16 B.C.)