A tasting room is a part of a winery, typically located on the premises of the winery's production facilities, at which guests may sample the winery's products. Originally an informal public relations outreach effort of wineries to encourage visitors and build brand awareness and loyalty by dispensing free wine, tasting rooms have increasingly become sophisticated profit centers of winery operations, earning money by charging tasting fees, selling wine directly to consumers, signing new members to the winery's wine club, hosting weddings and other public and private events, and selling various wine and gift-related goods.
Read more about Tasting Room: Description, Tasting Room Economics in The United States
Famous quotes containing the words tasting and/or room:
“The great networks are there to prove that ideas can be canned like spaghetti. If everything ends up by tasting like everything else, is that not the evidence that it has been properly cooked?”
—Frederic Raphael (b. 1931)
“It so happened that, a few weeks later, “Old Ernie” [Ernest Hemingway] himself was using my room in New York as a hide-out from literary columnists and reporters during one of his rare stopover visits between Africa and Key West. On such all-too-rare occasions he lends an air of virility to my dainty apartment which I miss sorely after he has gone and all the furniture has been repaired.”
—Robert Benchley (1889–1945)