History
Tanduay Rhum was then a brand owned by the late Don Manolo Elizalde, the same owner of Yco Paints and other consumer items. At that time already, Tanduay was the number one selling rum in the world and was considered as one of the biggest and banner products that the country exported to other countries.
Don Manolo was closely associated to Philippine sports, having been active in several fields like basketball, tennis, swimming among others. The Elizaldes have closely associates themselves with basketball -having formed the winningest Philippine basketball team of the '60's. Players who have donned the Yco Painters jersey back in the 60's included Caloy Loyzaga, Bonnie Carbonell, Ed Ocampo, Dading Cuna, Freddie Webb, and Robert Jaworski. Along with Ysmael Steel, the two teams established the biggest rivalry back in the '60's, not unlike Crispa and Toyota in the '70's.
Read more about this topic: Tanduay Rhum Masters
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