A talking point in debate or discourse is a succinct statement designed to persuasively support one side taken on an issue. Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.
A political think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause.
When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique of argumentum ad nauseam, i.e. continuous repetition within media outlets until accepted as fact.
The framing of political discourse in terms of simple talking points has been criticized by media personalities such as comedian Jon Stewart for being a superficial examination of issues.
Famous quotes containing the words talking and/or point:
“We are always talking about being together, and yet whatever we invent destroys the family, and makes us wild, touchless beasts feeding on technicolor prairies and rivers.”
—Edward Dahlberg (1900–1977)
“As one delves deeper and deeper into Etiquette, disquieting thoughts come. That old Is- It-Worth-It Blues starts up again softly, perhaps, but plainly. Those who have mastered etiquette, who are entirely, impeccably right, would seem to arrive at a point of exquisite dullness. The letters and the conversations of the correct, as quoted by Mrs. Post, seem scarcely worth the striving for. The rules for finding topics of conversation fall damply on the spirit.”
—Dorothy Parker (1893–1967)