A talking point in debate or discourse is a succinct statement designed to persuasively support one side taken on an issue. Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.
A political think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause.
When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique of argumentum ad nauseam, i.e. continuous repetition within media outlets until accepted as fact.
The framing of political discourse in terms of simple talking points has been criticized by media personalities such as comedian Jon Stewart for being a superficial examination of issues.
Famous quotes containing the words talking and/or point:
“Kasper Gutman: You’re a closemouthed man?
Sam Spade: Un, un. I like to talk.
Gutman: Better and better. I distrust a closemouthed man. He generally picks the wrong time to talk and says the wrong things. Talking is something you can’t do judiciously unless you keep in practice.”
—John Huston (1906–1987)
“The theater, which is in no thing, but makes use of everything—gestures, sounds, words, screams, light, darkness—rediscovers itself at precisely the point where the mind requires a language to express its manifestations.... To break through language in order to touch life is to create or recreate the theatre.”
—Antonin Artaud (1896–1948)