A talking point in debate or discourse is a succinct statement designed to persuasively support one side taken on an issue. Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.
A political think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause.
When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique of argumentum ad nauseam, i.e. continuous repetition within media outlets until accepted as fact.
The framing of political discourse in terms of simple talking points has been criticized by media personalities such as comedian Jon Stewart for being a superficial examination of issues.
Famous quotes containing the words talking and/or point:
“We have two kinds of “conference.” One is that to which the office boy refers when he tells the applicant for a job that Mr. Blevitch is “in conference.” This means that Mr. Blevitch is in good health and reading the paper, but otherwise unoccupied. The other type of “conference” is bona fide in so far as it implies that three or four men are talking together in one room, and don’t want to be disturbed.”
—Robert Benchley (1889–1945)
“The essence of being human is that one does not seek perfection, that one is sometimes willing to commit sins for the sake of loyalty, that one does not push asceticism to the point where it makes friendly intercourse impossible, and that one is prepared in the end to be defeated and broken up by life, which is the inevitable price of fastening one’s love upon other human individuals.”
—George Orwell (1903–1950)