Culture
The iconic status of the Taiwan Beer brand in Taiwanese society is reinforced by TTL marketing strategies. Ads feature celebrity endorsements by popular Taiwanese figures such as A-Mei. A basketball team named Taiwan Beer, popularly nicknamed 'The Brew Crew,' is sponsored by the company. The Taiwan Beer Bar and Beer Garden is a popular restaurant/brewery in Taipei. Restaurants and nightspots are also proliferating at the Taiwan Beer Factory in Wuri District, Taichung City. The Factory, near the Wujih station of the Taiwan High Speed Rail, is the site of an annual Taiwan Beer Festival (台灣啤酒節 Táiwān Píjiǔjié) held every summer.
Read more about this topic: Taiwan Beer
Famous quotes containing the word culture:
“The second fundamental feature of culture is that all culture has an element of striving.”
—Johan Huizinga (1872–1945)
“Any historian of the literature of the modern age will take virtually for granted the adversary intention, the actually subversive intention, that characterizes modern writing—he will perceive its clear purpose of detaching the reader from the habits of thought and feeling that the larger culture imposes, of giving him a ground and a vantage point from which to judge and condemn, and perhaps revise, the culture that produces him.”
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—Judith Malina (b. 1926)