Competition
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola, decided to follow suit with its own clear cola, Tab Clear, at the end of the year.
In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and "not a new-age beverage". He declared:
Consumers want an alternative new soft drink with a lot of flavor. A new-age label would doom it. It would be aiming too low to go up against Crystal Pepsi and Clearly Canadian.
Read more about this topic: Tab Clear
Famous quotes containing the word competition:
“Such joint ownership creates a place where mothers can “father” and fathers can “mother.” It does not encourage mothers and fathers to compete with one another for “first- place parent.” Such competition is not especially good for marriage and furthermore drives kids nuts.”
—Kyle D. Pruett (20th century)
“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
—Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)
“All adults who care about a baby will naturally be in competition for that baby.... Each adult wishes that he or she could do each job a bit more skillfully for the infant or small child than the other.”
—T. Berry Brazelton (20th century)