Competition
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola, decided to follow suit with its own clear cola, Tab Clear, at the end of the year.
In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and "not a new-age beverage". He declared:
Consumers want an alternative new soft drink with a lot of flavor. A new-age label would doom it. It would be aiming too low to go up against Crystal Pepsi and Clearly Canadian.
Read more about this topic: Tab Clear
Famous quotes containing the word competition:
“Sisters define their rivalry in terms of competition for the gold cup of parental love. It is never perceived as a cup which runneth over, rather a finite vessel from which the more one sister drinks, the less is left for the others.”
—Elizabeth Fishel (20th century)
“Wearing overalls on weekdays, painting somebody else’s house to earn money? You’re working class. Wearing overalls at weekends, painting your own house to save money? You’re middle class.”
—Lawrence Sutton, British prizewinner in competition in Sunday Correspondent (London)
“Mothers seem to be in subtle competition with teachers. There is always an underlying fear that teachers will do a better job than they have done with their child.... But mostly mothers feel that their areas of competence are very much similar to those of the teacher. In fact they feel they know their child better than anyone else and that the teacher doesn’t possess any special field of authority or expertise.”
—Sara Lawrence Lightfoot (20th century)