Competition
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola, decided to follow suit with its own clear cola, Tab Clear, at the end of the year.
In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and "not a new-age beverage". He declared:
Consumers want an alternative new soft drink with a lot of flavor. A new-age label would doom it. It would be aiming too low to go up against Crystal Pepsi and Clearly Canadian.
Read more about this topic: Tab Clear
Famous quotes containing the word competition:
“So long as the system of competition in the production and exchange of the means of life goes on, the degradation of the arts will go on; and if that system is to last for ever, then art is doomed, and will surely die; that is to say, civilization will die.”
—William Morris (1834–1896)
“Like many businessmen of genius he learned that free competition was wasteful, monopoly efficient. And so he simply set about achieving that efficient monopoly.”
—Mario Puzo (b. 1920)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)