Advertising
- From 1951 until 1956, Sylvania sponsored the game show, Beat the Clock. The grand prizes on the show would be Sylvania television sets, and some consolation prizes would be Sylvania radios. Sylvania "Blue Dot (tm) for sure shot" flashbulbs would be used to take a photograph of the contestants in awkward outfits or messy stunts.
- One of Sylvania's heavily-advertised TV features was a lighted perimeter mask of adjustable brightness called "HALOLIGHT", which was purported to ease the optical transition if a viewer glanced from a dark background to the bright TV screen. Today Philips markets an Ambilight feature, lighting the wall behind a flat display to soften the viewing experience. HALOLIGHT could not be adapted for color TV, because color TV white balance (aka tracking from low to high brightness) was unpredictable. Since the white color temperature of the HALOLIGHT and the illuminated color screen could not be made equivalent, HALOLIGHT was withdrawn.
- Sylvania sponsors the 'it's a small world' ride at Disneyland, California. Its name can be seen at the beginning and end of the ride.
Read more about this topic: Sylvania Electric Products
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)