Sustainopreneurship

Sustainopreneurship is a concept that has emerged from earlier conceptual development social entrepreneurship and ecopreneurship, via sustainability entrepreneurship. The concept means to use creative business organizing to solve problems related to the sustainability agenda to create social and environmental sustainability as a strategic objective and purpose, at the same time respecting the boundaries set in order to maintain the life support systems in the process. In other words, it is a “business with a cause” - where the world problems are turned into business opportunities by deployment of sustainability innovations. In short - entrepreneurship and innovation for sustainability.