Japanese Media
The super deformed style is part of Japanese culture and is seen everywhere from advertising and subway signs to anime and manga; it has existed at least since SD Gundam in the 1980s.
It is often also used on anime and manga in brief interjections to show an extreme or exaggerated emotion, such as anger or surprise, that would be difficult to portray or would seem out of character if expressed on a more realistic face. They are meant to be cute and are often used in humorous diversions from the storyline.
Read more about this topic: Super Deformed
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