The Sunday Mirror is the Sunday sister paper of the Daily Mirror. It began life in 1915 as the Sunday Pictorial and was renamed the Sunday Mirror in 1963. Trinity Mirror also owns The People (once Sunday People). In September 2011 it had an average weekly circulation of 1,845,683 In July 2011, on the second weekend after the closure of the News of the World, circulation reached 2m, the highest level since January 2000.