Target Audiences
Although the community attracts residents from all over the country, it has proved especially popular with retirees from the Upper Midwest because of the lower cost of living and relatively mild climate, but residents from Dallas and Houston who want to live in the Texas Hill Country are also target prospects. The project name at the beginning of the development was Sun City Georgetown, but the name was later changed to Sun City Texas because of its focus on attracting residents throughout the Lone Star State. In 2007, Georgetown was named by Retirement Places Rated (Seventh Edition) as the Best Place in America to Retire.
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“But this we know, the obstacle that checked
And tripped the body, shot the spirit on
Further than target ever showed or shone.”
—Robert Frost (1874–1963)
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—George Bernard Shaw (1856–1950)