Sug (typeset as SuG) is a Japanese visual kei rock band formed on January 12, 2006. The band has released two EPs, two full-length studio albums, and several singles. Up until 2009, the band was signed to "Indie PSC", a subdivision of PS Company. As of 2010, Sug is signed to major label Pony Canyon, joining the forefront of major bands on PS Company.
The band's tagline in promotional work is "Heavy Positive Rock".