Western Europe
Cheese strings became a popular snack in Europe in the early 1990s. They are made from processed cheese by Kerry Group and the mascot is a cartoon character called Mr Strings. The original advert had a theme tune based on the popular song "Bend Me, Shape Me" but with different lyrics ("You got a cheese string day or night, you got a cheese string you're all right"). Originally Mr Strings was a wild cartoon character who pulled himself apart but by the late 1990s the packaging had been redesigned with a more simplified mascot. On television the original Mr Strings was phased out and replaced by an unseen character who played creepy practical jokes on teenage consumers. In the late 2000s the design of Mr Strings was changed for a third time to appear more child-friendly and was given a new catchphrase ("Hey, i'm just cheese").
Read more about this topic: String Cheese
Famous quotes containing the words western and/or europe:
“The Oriental philosophy approaches easily loftier themes than the modern aspires to; and no wonder if it sometimes prattle about them. It only assigns their due rank respectively to Action and Contemplation, or rather does full justice to the latter. Western philosophers have not conceived of the significance of Contemplation in their sense.”
—Henry David Thoreau (1817–1862)
“The city is recruited from the country. In the year 1805, it is said, every legitimate monarch in Europe was imbecile. The city would have died out, rotted, and exploded, long ago, but that it was reinforced from the fields. It is only country which came to town day before yesterday, that is city and court today.”
—Ralph Waldo Emerson (1803–1882)