Western Europe
Cheese strings became a popular snack in Europe in the early 1990s. They are made from processed cheese by Kerry Group and the mascot is a cartoon character called Mr Strings. The original advert had a theme tune based on the popular song "Bend Me, Shape Me" but with different lyrics ("You got a cheese string day or night, you got a cheese string you're all right"). Originally Mr Strings was a wild cartoon character who pulled himself apart but by the late 1990s the packaging had been redesigned with a more simplified mascot. On television the original Mr Strings was phased out and replaced by an unseen character who played creepy practical jokes on teenage consumers. In the late 2000s the design of Mr Strings was changed for a third time to appear more child-friendly and was given a new catchphrase ("Hey, i'm just cheese").
Read more about this topic: String Cheese
Famous quotes containing the words western and/or europe:
“Westron wind, when will thou blow?
The small rain down can rain.
Christ, that my love were in my arms,
And I in my bed again.”
—Unknown. Western Wind (l. 1–4)
“All the terrors of the French Republic, which held Austria in awe, were unable to command her diplomacy. But Napoleon sent to Vienna M. de Narbonne, one of the old noblesse, with the morals, manners, and name of that interest, saying, that it was indispensable to send to the old aristocracy of Europe men of the same connection, which, in fact, constitutes a sort of free- masonry. M. de Narbonne, in less than a fortnight, penetrated all the secrets of the imperial cabinet.”
—Ralph Waldo Emerson (1803–1882)