Western Europe
Cheese strings became a popular snack in Europe in the early 1990s. They are made from processed cheese by Kerry Group and the mascot is a cartoon character called Mr Strings. The original advert had a theme tune based on the popular song "Bend Me, Shape Me" but with different lyrics ("You got a cheese string day or night, you got a cheese string you're all right"). Originally Mr Strings was a wild cartoon character who pulled himself apart but by the late 1990s the packaging had been redesigned with a more simplified mascot. On television the original Mr Strings was phased out and replaced by an unseen character who played creepy practical jokes on teenage consumers. In the late 2000s the design of Mr Strings was changed for a third time to appear more child-friendly and was given a new catchphrase ("Hey, i'm just cheese").
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Famous quotes containing the words western europe, western and/or europe:
“In Western Europe people perish from the congestion and stifling closeness, but with us it is from the spaciousness.... The expanses are so great that the little man hasn’t the resources to orient himself.... This is what I think about Russian suicides.”
—Anton Pavlovich Chekhov (1860–1904)
“There has never been in history another such culture as the Western civilization M a culture which has practiced the belief that the physical and social environment of man is subject to rational manipulation and that history is subject to the will and action of man; whereas central to the traditional cultures of the rivals of Western civilization, those of Africa and Asia, is a belief that it is environment that dominates man.”
—Ishmael Reed (b. 1938)
“You can always tell a Midwestern couple in Europe because they will be standing in the middle of a busy intersection looking at a wind-blown map and arguing over which way is west. European cities, with their wandering streets and undisciplined alleys, drive Midwesterners practically insane.”
—Bill Bryson (b. 1951)