Western Europe
Cheese strings became a popular snack in Europe in the early 1990s. They are made from processed cheese by Kerry Group and the mascot is a cartoon character called Mr Strings. The original advert had a theme tune based on the popular song "Bend Me, Shape Me" but with different lyrics ("You got a cheese string day or night, you got a cheese string you're all right"). Originally Mr Strings was a wild cartoon character who pulled himself apart but by the late 1990s the packaging had been redesigned with a more simplified mascot. On television the original Mr Strings was phased out and replaced by an unseen character who played creepy practical jokes on teenage consumers. In the late 2000s the design of Mr Strings was changed for a third time to appear more child-friendly and was given a new catchphrase ("Hey, i'm just cheese").
Read more about this topic: String Cheese
Famous quotes containing the words western and/or europe:
“So motionless, she seemed stone dead—just seemed:
She was too old for death, too old for life,
For as if jealous of all living forms
She had lain there before bivalves began
To catacomb their shells on western mountains.”
—Edwin John Pratt (1882–1964)
“Europe has lived on its contradictions, flourished on its differences, and, constantly transcending itself thereby, has created a civilization on which the whole world depends even when rejecting it. This is why I do not believe in a Europe unified under the weight of an ideology or of a technocracy that overlooked these differences.”
—Albert Camus (1913–1960)