Western Europe
Cheese strings became a popular snack in Europe in the early 1990s. They are made from processed cheese by Kerry Group and the mascot is a cartoon character called Mr Strings. The original advert had a theme tune based on the popular song "Bend Me, Shape Me" but with different lyrics ("You got a cheese string day or night, you got a cheese string you're all right"). Originally Mr Strings was a wild cartoon character who pulled himself apart but by the late 1990s the packaging had been redesigned with a more simplified mascot. On television the original Mr Strings was phased out and replaced by an unseen character who played creepy practical jokes on teenage consumers. In the late 2000s the design of Mr Strings was changed for a third time to appear more child-friendly and was given a new catchphrase ("Hey, i'm just cheese").
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Famous quotes containing the words western europe, western and/or europe:
“In Western Europe people perish from the congestion and stifling closeness, but with us it is from the spaciousness.... The expanses are so great that the little man hasn’t the resources to orient himself.... This is what I think about Russian suicides.”
—Anton Pavlovich Chekhov (1860–1904)
“Practically everyone now bemoans Western man’s sense of alienation, lack of community, and inability to find ways of organizing society for human ends. We have reached the end of the road that is built on the set of traits held out for male identity—advance at any cost, pay any price, drive out all competitors, and kill them if necessary.”
—Jean Baker Miller (20th century)
“Humanism, it seems, is almost impossible in America where material progress is part of the national romance whereas in Europe such progress is relished because it feels nice.”
—Paul West (b. 1930)