A Stellar Career in Advertising
In 1994, Hayden moved to Ogilvy to head the IBM account - which had moved to Ogilvy in the single largest account consolidation in advertising history. Many pundits believed IBM was doomed and should be broken up and sold off - but then-CEO Lou Gerstner believed that IBM's greatest strength was as a whole. It was Ogilvy's job to give voice to a future-facing IBM and change the perception of a brand that was widely seen to be a dinosaur.
Eventually, the success on IBM propelled Ogilvy to a decade of growth and prosperity. And Hayden contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.
Read more about this topic: Steve Hayden (copywriter)
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